Jadea main sponsor at PizzaPark in Portici

Jadea was the main sponsor at the Pizza Park held in Portici last weekend from 12 to 16 September.
The first edition of the great event dedicated to Neapolitan pizza, obtained a good response and recorded a very high number of admissions.
The welcome to the event was signed by Jadea, present at the entrance with its entrance portal and with its unmistakable fuchsia color that welcomed all the participants.
In a large area reserved for tasting typical Neapolitan products and another reserved for entertainment, music and attractions, Jadea also took care of customizing the stands that hosted the most talented master pizza chefs and the most famous pizzerias of the Campania hinterland.
A Jadea branded info point then determined a direct contact between brand and consumers where five hostesses (as many as the letters that make up the name of the brand) invited all the women participating in the event to come closer to provide useful information. A meeting point where the girls offered their support to anyone who wanted it, to sign up for the Jadea newsletter in exchange for exclusive discounts and surprises.
Jadea's participation in Pizza Park was an opportunity to merge culinary art with local traditions and to enhance the territory to which Jadea is particularly attached.
It is no coincidence that the setting for the event was the wonderful Portici seafront, which saw the alternation, over four days of the event, of fun and good food. The latter were the two key means through which it was easier to reach consumers directly and shorten the distances between Jadea and the women who love and wear it, responding to the goal of sharing that Jadea hoped for.